Done for the 2014 edition of Indian Premier League for its main title sponsor, Pepsi. The project involved creating the cans in CGI with design artwork for each team.
The project ran on the global Facebook page of Pepsi, where the two teams playing each other were shown pitted against one another on their page header. Once the match got over, a crushed version of the can, also created in CGI, appeared for the team that lost, while the victorious teams can remained uncrushed.
The campaign was a huge success and also won us awards at Clio, New York and at Abby's, 2015.
Client _ Pepsi
Agency _ JWT India