PAINTBOX
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JK Tyre

CGI, Post Production

We were approached by JK Tyres and Contract Advertising to develop an image to showcase the ability of their Ranger AT series tyres to handle rugged terrain. We focused on showing how the car reaches the summit after having gone through the rugged terrain and is now resting there. To showcase the grind the tyre and the car has gone through we developed detailed dirt and grunge maps. The car along with the tyre is created in CGI and composed with a backplate image.

Client _ JK Tyre

Agency _ Contract Advertising, New Delhi

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